The e-learning industry is booming and it’s possible to make money putting together an online course and selling it. However, you have to get into the mind of the student and fulfil your promises or else it won’t be sustainable, and you will have bad review and poor referral
If you’re skilled at teaching English grammar, or arts and crafts, or you’re proficient at creating and providing content for a blog, the chances are that you have the tools and even material to create an online course and sell it to make extra money.
The potential to earn extra cash is huge because the e-learning market size is growing all the time. This is because people want to learn but have difficulty, in between work, play and raising a family, to find the time to dedicate themselves to a course or degree offered via traditional teaching methods. This is why e-learning has become so popular – at the push of a button you can learn anything at any time.
Budding entrepreneurs, in particular, are getting in on the game. “Online training is getting a big push through the solopreneur teaching what they know,” explains Shelley Smith, founder of TeacherToo (teachertoo.com), which helps entrepreneurs build online courses and other learning experiences for audiences.
PUTTING TOGETHER A VIDEO
Once you’ve picked a subject to teach, you need to be able to record yourself so you can upload the video online. There are various recording packages to choose from. “There is QuickTime on an AppleMac and there are other options on Windows as well,” says Smith.
Investing in the tech may not come cheap but it will be worth it if you intend to look professional and create slick, accessible audio or visuals. “You can get some good tech. Invest in a reasonable microphone and make sure your webcam is sufficient. You should also improve the environment where you intend to record and ensure that the acoustics are good,” advises Smith.
Ensuring that the course has good content that’s been well thought out is also vital. “If they are paying for an online course, they want you to make difficult information easy and understandable. It needs to be curated and packaged. You can design a course and put it out there and do lots of marketing but, if you don’t deliver on the promises that you make to students, then it won’t be sustainable,” explains Smith.
“So make sure that you invest in the instructional design side, planning out your work and putting together the concept, and focus on how they will learn about what you are teaching them for the first time. You have to get into the mind of your student,” she says.
To entice students and to add value, you may also need to give something away for free.
CHOOSING THE RIGHT PLATFORM
Once you’ve laid out the course content, you’ll have to find a platform to host the course and there are many that have sprung up online. They have various cost structures but the more features, customisation, marketing services and functionality you want, the more you are likely to pay. “The jury is still out on who’s best, as they are constantly changing and very competitive. It all depends on what you want to get out and what your requirements are,” says Smith.
The number one learning platform in Nigeria is LessonNG.com this is a platform that gives the opportunity to upload your course and training materials for free. With this you can share the link on your social media and get direct sales . You can also set our courses as either free or paid. courses can be translated to Nigeria in languages, so there’s much variety. It offers an instructor support team 24/7 to help you with your course creation needs
“There’s a bit of controversy with this as they will sometimes discount your course so you will get less. But it’s their prerogative to do this. Unfortunately, you will have to relinquish some control on the marketing,” points out Smith. Teachers earn money through royalty payments and premium referrals. Anyone with the right equipment can produce a course and publish it online.
However, with many people already in the game, the e-learning market is a hive of activity, with course creators jostling for position and attention. The key is to create something valuable, educational and enticing that people are willing to pay for. Beyond that, you need to have the marketing skills to promote it to the wider public so that you can make more money
Join LessonNG.com today and start making money the easy way